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I AM

A-Cheng

Taiwan Best Car Audio Creator, Adventurer and Voyager
THE THINGS YOU LEARN ARE CALLED KNOWLEDGE
THE THINGS YOU PRACTICE ARE CALLED TECHNIQUE
… AND THE THINGS YOU DON’T LEARN AND DON’T PRACTICE ARE CALLED ENTHUSIASM


A-Cheng: when it comes to technical stuff, he’s got It covered.

He was just 16 when he took his first step into the world of car audio, but he knew right away there was no turning back. After more than 20 years, that passion just gets deeper and deeper.
 
That first step was as shop manager at a multiple-award-winning car audio center.
​After a while, the boss encouraged A-Cheng to spread his wings and start his own shop.

A-Cheng called his shop “Sheng Bao”, and pretty soon ‘A-Cheng at Sheng Bao’ became a mantra when Taiwan’s car audio awards were being handed out.
​
圖片
After running his shop for over 10 years, A-Cheng let himself get poached by the boss of Sentrek.

​The way Vivi saw the future of the business and how to treat customers made perfect sense to him and, being a business owner himself, he understood how hard it is for a company stick to really understanding customers and giving them what they want without compromising.

​

Seasoned professional that he is, A-Cheng was receptive to the Sentrek message Viv was giving him:
 
  • “We don’t think differently when we want to make beautiful products or when we want to make functional products. It’s the same thing.”
 
  •  “When we’re working on an order -whatever it is we’re making- We have to keep going until we get it to where we’re really excited about the finished product ourselves, otherwise we’re not going to feel good about delivering it to the client.”
 
  •  “We don’t need spend time worrying about what how the industry is doing or what the economy is like or whatever. Just focus on getting the products right, getting the service right; those are the things you are responsible for, and we just have to accept that the customers are going to be the final judges of whatever we do. We just put everything we have into the job every time we come to the shop and we have to trust that will be enough."


Sentrek have raised A-Cheng’s profile in the Taiwan industry network and given him front-line marketing experience. Vivi even sends him abroad to observe the lifestyle choices and design sense in other countries and think about how they influence the future direction of the Taiwan car audio industry, mixing business and pleasure to help him develop his eye and design philosophy

(Editor’s note: I can vouch for the fact that Vivi likes mixing business and pleasure!).

All this time, A-Cheng is accruing deeper knowledge, wider experience, then he brings what he has learned back to the body shop: synthesizing practical experience, up-to-date technical knowhow and design studies in the making of car audio products that meet the demands of today’s customer for a true fusion of aesthetics and functionality.


Sentrek and Ah-Cheng are striving to disrupt traditional car audio, bringing new thinking and new knowledge to bear on creating in-car environments that are functional to meet the needs of daily life and beautiful to meet the needs of the spirit.

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​How about you? 


What kind of environment do you want to create around you?
​What beautiful place would you like to go to every time you get in your car?

A user
 
  1. You feel like an “uninformed consumer”. All the noise online just makes you lose sight of what is really going to make you feel good every time you get in the car.
  2. You already had a car audio refit but came away unsure that the dealer really listened to you and created the in-car environment you wanted.
  3. You are looking to become an expert in car audio and car audio installation: someone who can confidently make their own mind up about what they want and what kind of dealer they are talking to and communicate their ideas to get the perfect environment.

or
 
A dealer
 
  1. You are looking for a solid background in the technical aspects of car audio and a good feel for the current marketplace.
  2. You believe your business is technically ready to take that next step, but first you need feedback from someone who is on your side.
  3. You are looking for new areas of growth opportunity to take your existing car audio business to the next level. 

Either way, join A-Cheng and Sentrek in
 
  • Respecting tradition
  • Breaking bad habits
  • Staying real
  • Valuing expertise

​
These are the steps on the The Way of Car Audio.
If it sounds like we think car audio is a religion, we are fine with that!
​

Sticking to your principles and really caring about the products is not an easy road, but, with us by your side, it can lead you to ‘Car Audio Nirvana’.

Take a moment to make up your mind, and a couple of clicks later you are with us on the path.
​
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總代理   先迪利汽車音響
SENTREK TAIWAN
  • 關於先迪利
    • 企業歷程 the History
    • 企業理念 Principle
    • 守護者制度 Guardian
    • 音響安裝扛霸子
    • 達人專欄 The Experts >
      • 洪文蜂老師 >
        • 老洪聊汽車音響系統調校技巧(一)
        • 老洪聊汽車音響系統調校技巧(二)
      • 劉茂良老師 >
        • 鑑定音質的八個重點
        • 不換器材如何提升音質?!(上)
        • 不換器材如何提升音質?!(中)
        • 不換器材如何提升音質?!(最終章)
  • 服務項目
    • 全方位 The Provider
    • 汽車音響 Audio Dep.
    • 維修服務 R & M Dep.
    • 國外業務 Global Dep.
  • 活動訊息
    • 優惠活動
    • 競賽活動 The events >
      • dB Drag 跩哥音壓賽 >
        • 2005年 >
          • 區域賽
          • 總決賽
        • 2004年 >
          • 比賽辦法
          • 比賽日期
          • 比賽成績
          • 比賽花絮
        • 2003年 >
          • 比賽辦法
          • 比賽日期
          • 比賽成績
      • ACG >
        • 2013年ACG
        • 2014年ACG
        • 2015年ACG
      • IASCA >
        • 2014年IASCA
      • 國內 >
        • 2013年感性創造價值
        • 2014年第二屆智慧家電音響展
        • 2018年U6樹林夜市
        • 2019年/露營展示/華中橋
      • 國外 >
        • 2014年ACG
        • 2015年Salzburg
        • 2016年ACG
  • 代理品牌
    • ROCKFORD FOSGATE >
      • DSP 數位訊號處理器​
      • BMW 專車專用(德國製)
      • 擴大機 >
        • 迷你擴大機
        • 單聲道擴大機
        • 二聲道擴大機
        • 四聲道擴大機
        • 五聲道擴大機
      • 套裝喇叭 >
        • 同軸套裝喇叭
        • 分離套裝喇叭
        • 外場套裝喇叭
      • 薄型重低音 >
        • 8吋
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        • 12吋
      • 重低音單體 >
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      • 重低音含音箱 >
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      • 防水系列 >
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        • 電容/電源座
        • 音箱/網蓋
        • 控制器
      • 限量促銷擴大機
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    • INSIGHT 音瑟
    • DEGO 德高 >
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