THE THINGS YOU LEARN ARE CALLED KNOWLEDGE
THE THINGS YOU PRACTICE ARE CALLED TECHNIQUE
… AND THE THINGS YOU DON’T LEARN AND DON’T PRACTICE ARE CALLED ENTHUSIASM
A-Cheng: when it comes to technical stuff, he’s got It covered.
He was just 16 when he took his first step into the world of car audio, but he knew right away there was no turning back. After more than 20 years, that passion just gets deeper and deeper.
That first step was as shop manager at a multiple-award-winning car audio center.
After a while, the boss encouraged A-Cheng to spread his wings and start his own shop.
A-Cheng called his shop “Sheng Bao”, and pretty soon ‘A-Cheng at Sheng Bao’ became a mantra when Taiwan’s car audio awards were being handed out.
That first step was as shop manager at a multiple-award-winning car audio center.
After a while, the boss encouraged A-Cheng to spread his wings and start his own shop.
A-Cheng called his shop “Sheng Bao”, and pretty soon ‘A-Cheng at Sheng Bao’ became a mantra when Taiwan’s car audio awards were being handed out.
After running his shop for over 10 years, A-Cheng let himself get poached by the boss of Sentrek.
The way Vivi saw the future of the business and how to treat customers made perfect sense to him and, being a business owner himself, he understood how hard it is for a company stick to really understanding customers and giving them what they want without compromising.
The way Vivi saw the future of the business and how to treat customers made perfect sense to him and, being a business owner himself, he understood how hard it is for a company stick to really understanding customers and giving them what they want without compromising.
Seasoned professional that he is, A-Cheng was receptive to the Sentrek message Viv was giving him:
- “We don’t think differently when we want to make beautiful products or when we want to make functional products. It’s the same thing.”
- “When we’re working on an order -whatever it is we’re making- We have to keep going until we get it to where we’re really excited about the finished product ourselves, otherwise we’re not going to feel good about delivering it to the client.”
- “We don’t need spend time worrying about what how the industry is doing or what the economy is like or whatever. Just focus on getting the products right, getting the service right; those are the things you are responsible for, and we just have to accept that the customers are going to be the final judges of whatever we do. We just put everything we have into the job every time we come to the shop and we have to trust that will be enough."
Sentrek have raised A-Cheng’s profile in the Taiwan industry network and given him front-line marketing experience. Vivi even sends him abroad to observe the lifestyle choices and design sense in other countries and think about how they influence the future direction of the Taiwan car audio industry, mixing business and pleasure to help him develop his eye and design philosophy
(Editor’s note: I can vouch for the fact that Vivi likes mixing business and pleasure!).
All this time, A-Cheng is accruing deeper knowledge, wider experience, then he brings what he has learned back to the body shop: synthesizing practical experience, up-to-date technical knowhow and design studies in the making of car audio products that meet the demands of today’s customer for a true fusion of aesthetics and functionality.
(Editor’s note: I can vouch for the fact that Vivi likes mixing business and pleasure!).
All this time, A-Cheng is accruing deeper knowledge, wider experience, then he brings what he has learned back to the body shop: synthesizing practical experience, up-to-date technical knowhow and design studies in the making of car audio products that meet the demands of today’s customer for a true fusion of aesthetics and functionality.
Sentrek and Ah-Cheng are striving to disrupt traditional car audio, bringing new thinking and new knowledge to bear on creating in-car environments that are functional to meet the needs of daily life and beautiful to meet the needs of the spirit.
How about you?
What kind of environment do you want to create around you?
What beautiful place would you like to go to every time you get in your car?
A user
- You feel like an “uninformed consumer”. All the noise online just makes you lose sight of what is really going to make you feel good every time you get in the car.
- You already had a car audio refit but came away unsure that the dealer really listened to you and created the in-car environment you wanted.
- You are looking to become an expert in car audio and car audio installation: someone who can confidently make their own mind up about what they want and what kind of dealer they are talking to and communicate their ideas to get the perfect environment.
or
A dealer
A dealer
- You are looking for a solid background in the technical aspects of car audio and a good feel for the current marketplace.
- You believe your business is technically ready to take that next step, but first you need feedback from someone who is on your side.
- You are looking for new areas of growth opportunity to take your existing car audio business to the next level.
Either way, join A-Cheng and Sentrek in
- Respecting tradition
- Breaking bad habits
- Staying real
- Valuing expertise
These are the steps on the The Way of Car Audio.
If it sounds like we think car audio is a religion, we are fine with that!
Sticking to your principles and really caring about the products is not an easy road, but, with us by your side, it can lead you to ‘Car Audio Nirvana’.
Take a moment to make up your mind, and a couple of clicks later you are with us on the path.
If it sounds like we think car audio is a religion, we are fine with that!
Sticking to your principles and really caring about the products is not an easy road, but, with us by your side, it can lead you to ‘Car Audio Nirvana’.
Take a moment to make up your mind, and a couple of clicks later you are with us on the path.
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